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Radio Advertising – Is There Fair Pricing For Radio Spots

  • Posted on November 17, 2017 at 4:09 pm

Radio Advertising -What is fair pricing for radio spots?

When it comes to TV advertising and radio advertising, the most common question we hear is: “What is a fair price for ‘radio spots’?” It is a great question, and one that rarely gets answered. The answer is:
A fair price could be $2.00 in Great Falls, Montana;
It could be $300.00 in Houston, TX;
It could be $2000.00 in New York City; and
It could be $1.5 million for the Super Bowl.

In order to understand “spot pricing,” you have to know what a spot is first. When a commercial hits the airwaves, it becomes a spot. A spot is 15, 30 or 60 seconds worth of airtime. Airtime is just that, time on the air. Air is worth nothing. We all breathe it for free. You should pay nothing for air. So what is a spot worth? ZERO, ZILCH, NOTHING.

In order to answer the question fully, I will use an analogy involving a bag of Doritos. What does a bag of Doritos typically cost? A large bag is around $3.50. Normally a bag of Doritos has around 100 chips in it, meaning a cost of around .03 cents per chip. Is that a fair price for a bag of Doritos? Based on public perception and what you paid for Doritos in the past, the answer would be yes.

What if you opened the bag of Doritos and it had 3 chips in it? Would $3.50 be a fair price for the bag then? Of course not, it would be a rip-off. What if you opened the bag and it was full to the top and had 300 chips in it? Would $3.50 be a fair price then? Absolutely, you got a fantastic deal.

So there lies the problem: small companies continue to purchase advertising based on the price of a “Spot”. They do not bother asking “how many chips are there inside the bag?” When purchasing TV and radio advertising, the only thing that matters is how many people are going to hear or see your spot each time it runs. In the advertising world, we call that “average impressions”(eyeballs, or ears).

The next logical question would be: How do we find out how many people will see or hear our spots before we purchase advertising from someone? The next article posting will cover this question. You can also go to a page at the resource below titled “What is CPM,” to learn more about how Nielsen and Arbitron ratings work. p>

If you would like to learn more about radio advertising and radio spots in general, click here If you would like to learn about how to calculate fair CPM pricing using Nielsen & Arbitron data, click here

The Science Behind Writing a Mystery Novel

  • Posted on November 17, 2017 at 3:27 pm

When beginning to write a mystery novel that has police investigations it is important to understand that there will have to be some science in the story. You may disagree and say that it is not absolutely necessary, but if you want to sound professional, and be logical you want to incorporate at least a little bit of science in. This can establish credibility and the more experienced mystery novel readers will appreciate this.

The first thing you want to do is determine what science exactly you want to incorporate into your novel. It could range from something like DNA fingerprinting to cloning. You do not have to choose only one topic either, it keeps the story more interesting if you include a collection of different forensics for your readers. This also allows for more wiggle room when starting to write your novel as well. If you have more science, the story is easier to work with and build around. It may even provide inspiration when you are going over what topic you want to choose.

When you are choosing what science subject you want to involve in your story it is good to choose something that is more unique and maybe not commonly heard of. This is not the case the whole time, but it could provide for a more interesting plot. Remember you want something that is interesting, accurate, and modern. It must make sense to the reader, and it helps if the science is more up to date or even futuristic, as long as you can explain it and it is true, you have a good science topic.

After you decide what you want, it is time to research! There are many resources you can find on the internet that will supply you with valid and useful information, although you want to be careful when picking and choosing what is fake and what is true. It would not be good to be caught having false information in your story when you believe it is true. There is a way to avoid that situation though. There are books out there that offer information that works perfect for this, or sometimes there are even books made specifically for that. One book that does this is called Murder by Proxy. This will help you get all the scientific part of the plot, so that you can focus on the story writing.

Overall the science behind a mystery novel is important, simply because not only will it make your story more intriguing, but it will also appeal to the more knowledgeable novel readers. If you can add in science into your tale, you are well on your way to writing a great mystery novel.

A Melbourne boutique hotel that is perfect for you

  • Posted on November 17, 2017 at 1:43 pm

There is a diverse community living in Melbourne city with different groups of people working, studying and residing in the suburbs. These populations are a collective coming from various origins including China, UK, Italy, Korea, India, Cambodia, Somalia, New Zealand and other which also include students coming to study from around the world. Visitors to Melbourne can view the ten sculptures on the Yarra River at Sandridge Bridge which is a history initiative that has recorded Melbourne’s population history in the form of a series of glass panels. These master pieces of art celebrate the multicultural diversity in Melbourne dating back to the original indigenous inhabitants in Victoria to all the migrants that helped make Melbourne such a vibrant sought after city.

For those interested in the history of Melbourne should most definitely pay a visit to the Immigration Museum which is housed in the Old Customs House building which has been beautifully restored that exhibits all the details of multiculturalism as well as provides information on the original indigenous people that were displaced. The museum also displays the difficult times these multicultural communities experienced and one can also view the white Australian Policy of the 50’s and 60’s. Melbourne also comprises of a myriad of accommodation options such as serviced apartments and Melbourne boutique hotel where many cultures can come together in a supportive and safe environment. When visiting Australia you will be awed by the coastal area of Victoria and a visit to Wilson’s Promontory National Park is a must. The park provides a myriad of walking paths and covers fifty thousand hectares and shelters a wide selection of wildlife. You can also camps or stay in cabins where you will be surrounded by staggering beauty, granite mountaintops, secluded beaches, rivers, beautiful rock formations and lush forest. Encounter wildlife such as emus, echidnas, kangaroos, and an array of bird life. There are also a wonderful range of scenic trails from the Yanakie to the Tidal River settlement that is home to bush land and beaches. A diver’s paradise is the Wilson’s Promontory Marine National Park that features granite cliffs, deep reefs, and staggering underwater scenery. The smaller islands within the park house colonies of seals, penguins and sea birds.ds.

This breathtaking coastline has granite cliffs and mountains, rugged scenic islands, beautiful beaches and is largest protected marine area in Victoria with its large diverse marine life that includes leafy sea dragons, eastern blue groper, barber perch, red velvet fish and many other species which are all common to this area. Diver’s will have an experience like no other when you encounter the lace corals, technicoloured sponge gardens, sea fans and whips and sea tulips.

How The Actor Becomes Successful In Their Profession

  • Posted on November 17, 2017 at 1:29 pm

The actor must learn and perfect many skills before they will be successful at their profession. Whether an actor works in television, motion picture productions, or theater, these skills are necessary. They may come naturally to some of the top actors, but most have to work hard through schooling and practice. Very few can say they were born to do this job.

The skills that actors must master include speech rate, oral projection, voice clarity, physical and vocal expression, vocal pitch, physical stance and eye contact. Many performers have worked for years to perfect a technique. Some are good at one and not another.

Others have a natural gift for all. Whether they intend to perform in TV drama, movie or film drama, voice acting, musicals or theater productions, knowledge of each is necessary to meet the requirements of an acting career. These techniques will enable an actor to portray him/herself as being confident and ready to do the job.

Rate of speech is a skill that one can use in acting. A character actor could speak very slowly when portraying the part of someone with physical or mental handicaps. If portraying the part of an excited or agitated character, an actor might speak very fast. This is an effective way of getting the emotions and feelings of a character across to the audience.

However, many inexperienced actors and actresses have no sense of timing and speak either too slowly or too quickly. Vocal projection and clarity are two more skills that can be signs of experience, or lack of, on the part of an actor or actress. Vocal projection and clarity, especially in theater productions are necessary to ensure that the entire audience can both hear and understand what the actor is saying.

The character actor must master the arts of both vocal and physical expression. Body language is a major factor in physical expression as it is used to portray the attitude and emotion of a character at any given time. Vocal expression does the same thing, but in a different way. It uses other things like pitch ranges to show emotions and feelings.

Pitch is the range of an actor’s tone of voice. Pitch ranges can be from very high to very low, depending on the emotion being portrayed. Physical stance is important because poor posture and fidgeting indicates nervousness and a lack of confidence. The actor must always be concerned with eye contact as well, not only with the audience but also with the other cast members too.

A whole world of information about the actor eagerly awaits you from Mike Selvon portal. We appreciate your feedback at our acting workshops blog.

Shaver Hidden Waterproof Bathroom Spy Camera DVR 32GB

  • Posted on November 17, 2017 at 1:26 pm

is a mini Shaver spy camera that looks like an ordinary can of Shaver. The camera is so well hidden that no one will know that the Shaver actually contains a mini bathroom spy camera. Because it is so well hidden, you can put it anywhere, even in the bathroom, and no one will be suspicious. With this camera, you are able to record everything that happens while you are gone. Thieves and intruders will never suspect that this Shaver contains a hidden camera that is capturing their every move. You don’t have to worry about thieves or your child’s babysitter any longer. With this camera, you can help to keep your family and home safe.


1. As Razor spy camera, shooting of camouflage technologies and quality is very important. The pinhole camera we used technology lens. The camera is not visible wires, plugs, or buttons, even trained professionals will not be able to tell you, this Razor is a hidden camera. Spy camera resolution of 1280 960. There is no doubt that you can from this product high-quality video. Another important thing is the shooting time. In order to increase 16GB storage card, the recording time as set by the inside of the large-capacity battery. On this basis, the camera can work continuously for about 10-12 hours. You can secretly so easy to get a very long and exciting video. It can provide you with an ordinary camera, and can not provide a powerful video evidence. This is the ideal choice for a real CIA agents, police, detector, and spy agency.

2. The camera has a motion detection function. We offer: Bathroom spy camera,livingroom spy camera,Toilet spy camera,Hotel room Spy Camera,Youtube Spy Camera DVR, spy camera bathroom,Shampoo spy camera,Radio spy camera.spy camera,Razor spy camera bedroom spy camera,portable spy camera,Toothbrush spy camera,Shower spy camera

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MotoGP legend Enthusiast Follow Suzuka 8-Hours Race

  • Posted on November 17, 2017 at 10:57 am

Kevin Schwantz (Foto: ist)

SUZUKA – Event Suzuka 8-Hours Race this weekend ensured full participation of the iron horse jockey legend. One of them former MotoGP champion 1993 season, Kevin Schwantz, who will be riding the Suzuki GSX-R1000.

Not himself, Schwantz Suzuki team participating in will also partner with Yukio Kagayama and World Superbike legend, Noriyuki “Nitro” Haga. Schwantz was looking forward claiming back down in the event that there has been 11 years that followed.

“I’m looking forward to race at the Suzuka 8-Hour with Yukio and on the seat Noriyuki Suzuki GSX-R1000. Suzuka has a special place in my heart because I won my first 500cc Grand Prix here, “said Schwantz.

“The last time I took an eight-hour event was in 1992 with Doug Chandler and we could not finish the race due to mechanical problems. With only two riders, it will be difficult physically. Now with three riders and still be heavy for me though not as before, “he added.

“I myself have never won at this event and now with my colleagues tough as Yukio and Nori, I think we have a chance to win it,” Schwantz closed, as quoted by Crash, Thursday (25/07/2013).

Suzuka 8-Hours Event Race time will be followed by 63 riders and expected, Suzuka will be met 80 thousand fans at the final session, Saturday (07/27/2013) future. Last year, the event was won by a trio of Jonathan Rea, Kosuke Akiyoshi and Tadayuki Okada that carries the FCC TSR Honda team.

Fine Art Paintings For Sale Make Your House Look Elegant

  • Posted on November 17, 2017 at 10:44 am

If you wish to make your house seem to be amazing and classy then the best thing that you can do is to place fine art paintings for sale.

Are you fond of modern art? Would you like to get some of the best paintings to decorate your home? In such situation getting fine art paintings for sale can be the best idea. This is something that can be easily available with art galleries and shops.

These are the kind of paintings that will add classy and best touch to the interior of your home. Therefore if you are planning to decorate your home then availing this kind of painting for sale can be one of the very good alternatives.

Fine art paintings can be easily purchased through online galleries. These kinds of paintings are well classified in various categories and themes at these online sites. By checking out these categories and themes you will be able to select the best one.

When you check out online galleries you will be able to check out some of the photos of these paintings available on the site. You will just be required to choose one that will match your choice. You will just have to look at these and then order the one that suits your preference.

Today modern fine art paintings have become highly popular. These are the kind of art forms which are available at affordable prices. Lot of people thinks that these kinds of paintings are very costly. However this is not the truth. However the fact is that you can get the paintings which are suitable to your budget.

You can visit the online galleries for fine art paintings for sale just by sitting at your home. This is where you can have a look at various alternatives on the site so that you can pick the right one for your needs. With this you will be able to get good and affordable deal by online.

Online can be one of the best choices for selecting these paintings. This can be a good thing to check out especially when you stay in the interiors. It is always a good idea to check out online galleries and shops. In case you like you can also check out local galleries. Make sure that you check the prices. After making comparison you will find that online shops will offer you with same kind of paintings at lesser price online.

Hence when you want to decorate your home and give an elegant look to your house adding fine art paintings for sale can be the best idea.

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Salary Advance Loans- Use a Little Extra between Your Paydays

  • Posted on November 17, 2017 at 9:58 am

Salary advance loans give you the power to use a small part of your payday in advance. You can use a bit of your payday by paying a little fee for it. It is the best solution for all the financial problems you might be facing. You can easily get out of trouble without any problems. The beauty of these loans is that you can get the money in your account in less than 24 hours time.

It is very obvious that in an emergency all you need is the urgent cash. can help you in that case. You will not have to wait for the money for a long time. Your loan will be approved without any delay. It is the reason why these loans are very popular among the UK citizen.

It is important to note that these loans are only available to the citizen of UK. You need to prove that you are a citizen of UK and are at least 18 years of age. You also need to prove that you are employed and are getting a monthly paycheck of at least 1000 pounds. All these small formalities are to assure the repayment of the loan.

If you are running on bad credits and are worried about the acceptance of your loan application then you should without thinking so much apply for these loans. These loans are approved on the basis of your monthly income. You are never bothered for your past records. So you just have to prove that you are able to pay the loan back in time. So if you are looking for short term assistance then you just need to find a computer with internet and the money will be in your hands without any hassle.

Gamin Kils has added many achievements to the financial loan market by writing many articles for the loan sites. He never feels shy in sharing his great experiences with the common people. To know more about payday loans, , payroll loans visit

US Domestic Remittance Market Research Report Ken Research

  • Posted on November 17, 2017 at 9:56 am

Espousal of mobile banking and mobile payments continues to augment rapidly in the United State and is expected to change the domestic remittance landscape in the country.

An extensive variety of financial services are currently being offered through the mobile channel in the US. These services comprise of mobile banking, person-to-person payments, mobile shopping and price comparison services. Espousal of mobile banking and mobile payments continues to augment rapidly in the US. Banks are increasingly investing billions of dollars in developing smart apps, providing additional features for mobile banking and remittances. The majority of the banks believe that the mobile channel will help them reduce their transaction cost and increases customer engagement and enhancement. With mobile phone penetration surpassing 90% of the population, the profit potential of remittances via mobile is huge.

The m-remittance market in the country is also observing a growing number of collaborations between the banks and MTOs, facilitating quicker mobile money transfers. For instance, The US Bank has expanded the Western Union money transfer service to its online and mobile banking platforms. Western Union services will be directly integrated with the US Bank mobile banking app. Similarly, MasterCard has partnered with eServGlobal, a mobile payment solutions provider to expand the capabilities of its international mobile remittance platform HomeSend. Hub providers such as BICS HomeSend and few others have made it feasible to integrate mobile wallets or money transfer systems of two different providers. As the companies collaborate and enhance each other’s mobile remittance capacities, m-remittance services are expected to evolve and will become more flexible. Mobile money transfers are a viable option for an under-banked or unbanked population. Many Mobile Network Operators (MNOs) are keen to explore the segment of mobile money, especially for the under and unbanked population in the US.

The market for mobile remittances and mobile person-to-person payments has proved to be a lucrative, as telecom groups, technology companies, retailers and banks have been entering into a business which is projected to grow rapidly in the next few years. More and more companies are expected to venture into the m-remittance landscape, thus bringing in superior technologies and innovation.- – According to the research report.

The report -The US International, Domestic Remittances and Bills Payment Market Outlook to 2018 – Tie-ups and Mobile Remittances to Foster Future Growth- provides detailed overview on the International, Domestic Remittances and Bills Payment Market of the US and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, Money Transfer Agents, Banks and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.

Read more-

Author Bio: Contact Person- Ankur Gupta Email Id- Website-

Attributes Arsenal Can Profit Selling USD 1 Million Per Day

  • Posted on November 17, 2017 at 9:31 am

JAKARTA– The arrival of the European teams to Indonesia to be a boon to street vendors Area region Bung Karno Main Stadium (SUGBK), Senayan, Jakarta. In fact, if crowded, then a trader could net profit of Rp 1 million per day.

Previously, Indonesia was the arrival of the big teams, including Inter Milan, AC Milan and the Dutch national team. Now, Premier League clubs such as Arsenal, Liverpool, and Chelsea overtake Indonesia. Arsenal already enliven Jakarta, and on Sunday (14/07/2013) Indonesia will play against the Dream Team in SUGBK. The street vendors were hoping to make a profit to $ 1 million per day.

“I took a moment of arrival club Arsenal to sell in this area.’s First experience for me. Hopefully if today’s crowded, I could reap a profit of up to Rp 1 million,” said Arif Setiawan, sellers jersey and jacket Arsenal on Sunday.

Arif Setiawan hawking wares from 08.00 pm. Seen him sell Arsenal jersey and jacket for size.

Even the latest Arsenal jersey can be obtained at any place selling Arif. Arif merchandise obtained from a supplier who came from Thailand.

“The price is too expensive, Rp 120,000 to Rp 150,000 only. Costly price depending on the material, I did not dare to take the high prices,” he said.

Just like Arif, Radi also hawking wares in the area SUGBK. He sells slayer Arsenal. What is sold by Radi-made cottage industry in Bandung region.

On this Sunday, he was carrying two sacks slayer. He also hopes to achieve big gains.

“This handmade itself. Smaller size Rp 30,000, Rp 50,000 large. Optimistic I can make a profit of up to Rp 1 million,” Radi said the day-to-day selling slayer Persija.